Automotive Billboard Series
Four-board outdoor series for automotive retail clients, designed in Adobe Photoshop and InDesign (2026) — including both concept directions for the Legacy Kia Challenge. One message, one action, five seconds — every board is art-directed for legibility at highway speed. Per-board breakdowns sit under each visual below.
01 — Legacy Kia of West Mifflin · 'Take the Legacy Kia Challenge'. A Kia vs Hyundai comparison built for 70-mph readability: the five-vehicle lineup against condensed display type, closed by the red 'Compare & Save Today' action line. Adobe Photoshop + InDesign, 2026.
02 — Legacy Kia of West Mifflin · 'Legacy Challenge' — Second Concept. An alternate take on the versus idea: the red hero truck centered over a dusk city intersection, light trails pulling the eye down to the Kia wordmark and the 'Your Way Right Away' tagline. Adobe Photoshop + InDesign, 2026.
03 — Lumberton Honda · 'Job + $149'. A comic-burst hook that ties a new job to a $149 lease — sunburst brand palette, exit marker and URL locked in for instant recall at speed. Adobe Photoshop + InDesign, 2026.
04 — The Baker Collection · Nexton, Summerville SC. A luxury pre-owned destination board: dealership photography over a black gold-foil-style panel, with directional arrows and the address lockup doing the wayfinding. Adobe Photoshop + InDesign, 2026.