Collateral & Apparel
Wild Bear Outdoor Gear
Client
Wild Bear Outdoor Gear
Year
2026
Category
Print & Apparel
Type
Design
Trucker-hat program for Wild Bear Outdoor Gear — three badge systems (shield, sunset scene, circular lockup) tested across mesh colorways in mountain light. The full lineup sits below.
Tap the dots — design details
01 — The shield badge: bear silhouette crossing water beneath the ridgeline, 'WILD BEAR' slabbed underneath — navy-on-white for the glacier-blue mesh colorway. 2026.
02 — The sunset scene: full illustration with script 'Wild Bear' over the orange-hour gradient — the most expressive lockup of the three, reserved for the navy-mesh hero cap. 2026.
03 — The circular lockup: 'Outdoor Adventure Gear' rocker under the bear-and-pines roundel, black-on-white for the black-mesh trail colorway. 2026.